About Nataniel

Who I Am

I'm Nataniel, but you can call me Natan. I'm the founder of LUMARANA, but more than that—I'm an observer, a builder, and a student who refuses to stop learning.

With a background as a certified EMT, a student of internationally certified aromatherapists, and over fifteen years in direct relationship with plants, I bring scientific rigor, clinical experience, and deep reverence to this work. I've learned not just the chemistry of plants, but their consciousness.

The Journey

LUMARANA wasn't born in a boardroom. It was born in the back of an ambulance, somewhere between panic and hope. For three years, I worked as an EMT, answering 911 calls from people who'd lost their way. I saw the gap—between tradition and science, between knowing and not knowing—and I built this as a bridge.

I learned from Andrea Schally, who taught me that every oil carries a question. I learned from the plants themselves, from the failures, from the days I wanted to quit, from the moments I lost everything and had to start again.

The Transformation

I'm not a guru. I'm not here to be perfect. I'm here to be present. To hold space for the questions, the wounds, the wonder, and the work. To let the plants teach me, and to let myself be changed.

My dog Keifer has been with me through every blend, every class, every collapse and rebuild. I've lost materials, lost progress, lost hope—and found it again, one drop at a time. The work continues because the plants keep teaching, and I keep listening.

I'm still learning. Still becoming. Still here.

Why I Built This

I built LUMARANA because I needed it. Because I saw too many people lost in the fog—afraid of their own bodies, disconnected from the plants that could help them, told to trust experts instead of their own knowing. I wanted to create a place where the plants are the teachers, where the lineage is alive, where the work is sacred, and where you can find your way back to yourself.

This isn't just a business. It's a living project. A house with many rooms. A lineage, a library, a laboratory, and a love letter to the people and plants who are willing to be changed.

What I Believe

I believe the plants are not just resources, but family.
I believe every oil carries a question, and every blend is a conversation.
I believe healing is messy, nonlinear, and sacred.
I believe you don't have to be perfect to be present.
I believe the work is never finished—and that's the point.

If you're here, you're already part of the lineage. Welcome home. Let's see what we can learn together.